How Men’s Attitude Toward Grooming And Cosmetics Is Changing
Men s attitudes towards cosmetics begin with skincare and expand from there.
In the past, it was unthinkable that men would consider certain cosmetic products that have traditionally been only for women. But now, especially considering how traditional gender norms are changing, men are more open to using products that were only used by women in the past. Matt Teri, Co-Founder and Chief Development Officer at men’s brand Huron, put it this way: “Traditional values of modern masculinity have changed. Views on gender roles and stereotypes are evolving and ... wellbeing ... looking and feeling good, are ... part of everyday consciousness.”