Platinum Radiance. Platinum Luxury. Platinum Deluxe.
Platinum Deluxe® was founded in 2012 by visionary Shmuel Ovadia with the intent of redefining the anti-aging skincare industry. Very few brands before this time implemented the use of precious metals in skincare, but Platinum Deluxe was ahead of the industry in this technology. We’ve created a unique formula to capture the anti-aging and antioxidant properties of this metal in a way that is safe for skin and brings out radiance from within.
Since our founding in 2012, we have reached thousands of women across 35 countries and territories. Why has our reach been so effective? Because platinum revolutionizes the advancements in skin care and creates lasting results that other anti-aging ingredients cannot.