A future of Refillable Cosmetics

The most up-to-date accession to the cosmetics scene comes from a recent college alum Sahar Rohani. along with her two male co-founders and above USC classmates, Aidan Maddox and Junyi Wu, Rohani is advocating for a distinct approach to splendor — refillable and subscription-based mostly. They’re beginning with mascara.

 

“SOSHE elegance’s mascara is made in another way by the entire company and technique,” she says. “I suppose the largest hurdle with refillable products is consumer event. We advised the case to accomplish the fill up system as seamless as viable. We’ve made a mascara it really is clean, easily match and chiefly, glamorous.”

 

Plus